Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
A joint state government funded online marketing course for Australian tourism operators is being downloaded by the bucket load by local operators, catching even the government tourism organisations by surprise.
Tourism is one of Australia's growth industries
and the recent drop in the Aussie dollar has made its sunny shores a
far more attractive proposition for travellers than just a few months
ago.
The new Tourism e-kit is produced by The Australian Tourism Data
Warehouse, (ATDW), which is owned by all the State/Territory government
tourism organisations, as well as Tourism Australia.
The kit, claimed to be the country’s largest free online e-marketing
course for Australian tourism operators, is comprised of 37 tutorials
to date and aims to offer a comprehensive, easy to understand,
education process for Australian tourism businesses. It incorporates
information about basic online marketing concepts to more complex
issues. Each tutorial is designed to be read in less than 25 minutes.
According to ATDW the current appetite of Australian operators to catch
up with the rest of the world on their online marketing prowess was
highlighted by the massive take-up of the e-kit, with more than 10,000
downloads of the entire program and thousands of downloads of the
single tutorials, just 14 days after its launch.
“I’m a bit gob smacked. In all the years I’ve worked around the
tourism industry, I’ve never known of a tool to be so heavily
utilised. It’s wonderful,” ATDW CEO, Liz Ward said.
“Finding clear, unbiased information about the various components of
digital strategy has proven difficult so when the e-kit was released, I
fell upon it eagerly and was not disappointed,” Port Arthur Marketing
Manager, Andrew Ross said.
“Perhaps most importantly, it describes how one can fit various
elements of online marketing together. It even offers advice about
prioritisation of steps; essential to most of us who balance these
tasks with our many other responsibilities”, he said.
The Tourism e-kit can be downloaded as an entire program or separate
tutorials through ATDW’s corporate website.
David Bass
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