Australian Communications and Media Authority (ACMA) investigations have found that telecommunications provider Teleus and Flexi Marketing Solutions, a promoter of holiday accommodation deals, have made calls to numbers on the Do Not Call Register.
“These investigations have identified two businesses that have missed the mark with their telemarketing,” said acting ACMA Chairman Richard Bean. “It’s against the law, it’s a waste of time and money—and it’s a threat to your reputation telemarketing to consumers who don’t want to hear from you.”
ACMA has accepted enforceable undertakings from the two companies for breaching the Do Not Call Register Act. The undertakings are enforceable in the Federal Court.
Teleus and Flexi Marketing have undertaken to ensure no calls are made to numbers on the Do Not Call Register, and to keep comprehensive records of all telemarketing calls they or their call centres make. Flexi Marketing has also undertaken to include a term in all future contracts with call centres requiring that they comply with the Do Not Call Register Act.
Bean said that maintaining the Do Not Call register, and educating businesses and consumers about their rights and responsibilities, are important elements in the ACMA’s role in enabling the development of Australia’s digital economy.
“Australia’s increasingly networked society is bringing enormous benefits, but it also brings some important responsibilities and obligations,” he said.
In response to consumer complaints, the ACMA has now investigated more than 50 businesses since the Do Not Call Register Actcame into operation in 2007. As a result, ACMA has given 26 formal warnings, accepted 24 enforceable undertakings and issued 13 infringement notices.
“These actions show we mean business and that telemarketers should respect the rules and consumers’ expectations—or risk their own business,” Bean said. “Many Australians have chosen to opt out of receiving telemarketing calls on their mobile and home phones—there are now close to nine million numbers on the Do Not Call Register. They – and we —don’t tolerate companies ignoring the law.
“ACMA research has found more than 40% of Australians on the register hang up as soon as they realise they have received a call from a telemarketer,” said Bean. “And another two in ten hang up later in the call. It’s not just ACMA—Australians are clearly telling telemarketers that do not call means just that: Do Not Call.”