The apps - MyBizPlan and MarketMyBiz - were released at the FutureGov Summit today in Canberra by the Minister Assisting for Industry and Innovation, Senator Kate Lundy.
Senator Lundy said the two new iPad apps would provide interactive templates to guide businesses through the process of developing business and marketing plans, while the existing app, MyBizShield - launched last year - had been updated in response to customer feedback to improve its usability and enable cloud storage.
“The planning process for companies can be daunting, but sound planning is required to start, run and grow a successful business.
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Ms Lundy said the smart apps had been developed by the Gillard Government, with the help of business experts, using engaging and interactive technology to help business owners improve their productivity.
“A look around any business office shows that owners and managers are embracing new technologies like tablets and smart phones.
“As a Government we recognise how important it is to keep pace with rapid technological change and provide information and tools in a way that helps business owners increase productivity.”
The Executive Director of the Council of Small Business of Australia (COSBOA), Peter Strong, welcomed the new tools.
“This technology is the way forward and the busness.gov.au planning apps are a great way of helping small business owners take advantage of new technology to improve the way they operate.
“Having your plan right there on your tablet device, means you can refer to your planning information really quickly anywhere. It’s not sitting in a filing cabinet somewhere collecting dust.
The apps are based on the popular business.gov.au business planning tools which earlier this year recorded over a million downloads.
Android versions of the business planning tools apps are currently being developed.
