The Project Factory Director, Guy Gadney, said the support of Lost Monsters by the IMF would allow the company to fast-track the game’s growth and development into other platforms including mobile and TV. “We welcome Screen NSW and the NSW Government's active support of the development of globally relevant, locally produced digital content. NSW is home to some of the leading developers in digital innovation.”
According to Gadney, the rich multi-platform gaming project, which was developed and created in Australia over the last year and launched on Facebook as a social game, had already attracted a “wide range of commercial interest internationally from online publishers, mobile developers, broadcasters and merchandising specialists after being showcased at Mip TV in April.”
The Project Factory recently announced the creation of an Advisory Board which Gadney said would assist with the company’s next phase of growth internationally. The board includes Megan Brownlow Executive Director with PricewaterhouseCoopers, Geoff Heydon the former VP Digital Economy at Alcatel-Lucent Australia and John Cookson, branded business development executive.
The NSW Deputy Premier, Andrew Stone, said The Project Factory was “exciting and innovative digital producers that are part of a group that have been selected for their quality, originality and potential to contribute to the State's digital media industry and economy in general.”