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Budget 2012: it's raining dollars and cents

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In 2011 the Bureau of Meteorology attracted more than 3.3 billion page views – more than some porn sites. Not surprisingly the Government wants its cut of the digital dollar.
The 2012-13 Federal Budget has allocated $300,000 to allow the BOM to run a one year trial of advertising on its website.

The trial will test the revenue potential of BOM advertising and also how well the public reacts to being served up ad content alongside its isolated showers. Any revenue will be ploughed back into the Bureau according to the Government.

And yes, it might be our BOM, but no the Government won’t tell us how much it’s worth. The Budget papers note that; “In order to protect the Bureau's position in any negotiations with potential advertisers, the estimated revenue from this measure is not for publication.”

So there.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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