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Fears have been raised that Australia will remain a net importer of digital content unless local companies can hire more people with current skills. A release issued today by the ARC Centre of Excellence for Creative Industries and Innovation at QUT estimates the trade deficit already stands at $2 billion.

Professor Greg Hearn, a researcher with the institute told iTWire today that could prove a conservative figure.

While he acknowledged Australia can't expect to have a monopoly on creative digital content, and that some imports would continue, he believed the deficit could be reduced if local companies had access to more skills which would allow them to develop and export more.

He said it was necessary to have a combination of longer term educational strategies so that TAFEs and universities were turning out high quality graduates, plus short top-up courses so that graduates could keep up to date with the fast moving technology platforms targeted by the creative digital industries.

'The real issue is the volatility of the industry - you need an agile response to that,' said Professor Hearn.

One local company presently reaping the whirlwind of volatility is Brisbane based Half Brick Studios, the indie developer behind the runaway success Fruit Ninja for iPads and iPhones. According to Rinal Deo, the company's HR and finance manager, although the company is on the lookout for more high quality designers and coders to add to its existing team of 36 people, the skills crisis has not yet affected it 'To the extent that we are in dire straits.'

'We have a good local pool from Qantm College and the local universities,' said Deo adding that Brisbane along with Melbourne were probably the gaming and creative hubs of Australia. Qantm College, which kicked off its third semester today, has three campuses in Australia which deliver digital media courses.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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