Telcoinabox CEO, Damian Kay, said the purpose of the merger is to bring “management’s focus to the growth of new and existing customer segments.”
“The telecommunications reseller market is on an upward trend and we want to be in the position to support this growth.”
According to Kay, the company is experiencing a strong pull towards non-traditional telecommunications companies that want to add telecommunications to their existing businesses.
“Telcoinabox customers are no longer just small start ups wanting to become a phone company with the backing of a franchising model, but now, given the customers’ size and expertise, go beyond franchising into wholesale service agreements which requires a completely different focus for management.
“Franchising is now a very small part of our business.”
Kay said new customer segments included ex-telco dealers, existing telcos and ISPs, managed service providers, system integrators, non-traditional telcos and international carriers.
As part of the management merger, Telcoinabox will have a single reporting structure reporting to Kay, with all management roles covering both New Zealand and Australia.
Management changes announced by the company include Shannon Fisher, previously New Zealand CEO, who will become Sales & Marketing Director, Paul Line, previously Australian CEO, will be COO, and Debbie Ennis will head Business Development, all based in Sydney. Greg Theron will move into the role of Business Manager for New Zealand, based in Auckland.
“We will continue to expand our NZ Operations team to support more profitable growth across the group. In addition, having more people on board will allow us to support the extended operating hours of 4hrs per day between Australia and New Zealand,” Kay said.
Kay said the New Zealand operations team was based in Auckland to support customers with Telcoinabox’s trans-Tasman services and solutions.