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The trade body for the Digital Content, Services and Applications Industry in Australia, AIMIA, has appointed the organisation’s former Commercial Manager, Corinne Franks, to the newly created position of General Manager.

In her new role, Franks, who was Commercial Manager for just under two years, will manage AIMIA’s partnerships, industry development groups and execute on the organisation’s strategic objectives.

AIMIA CEO, John Butterworth, said the appointment of a General Manager was a “great milestone” for AIMIA, and comes at a time of growth for the organisation.

Butterworth said Franks was the obvious choice for the role.  “Corinne has more than proven herself in the Commercial Manager role and has already been taking on some General Manager responsibilities.

“She brings solid management experience to the role, and a strong understanding of AIMIA and the digital industry.”

Franks first joined AIMIA from Hannover Fairs Australia where she was General Manager, Conferences and Event, with responsibility for marketing, sales, sponsorship, database and conference and events production.

According to Butterworth, during her time at Hannover Fairs Franks had significantly increased the profitability of conferences run at CeBIT Australia and grew the conference and events division from a team of one, to a team of 13 in just one year.

Prior to Hannover Fairs, Franks worked as Divisional Director – Production for global conference production company, IQPC.

Butterworth said AIMIA was now hiring to fill the role of Commercial Manager.


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Peter Dinham


Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).