The world’s largest professional network, with more than 175 million members, ranked Google second in Australia behind mining and resource giant, Rio Tinto, with construction group, Leighton Contractors, the third most-in-demand employer brand.
The InDemand Employer rankings were powered by Talent Brand Index, a new, free service for LinkedIn’s Talent Solutions customers that allows them to measure and benchmark the strength of their employer brand and offers new insights into how they can improve their ability to attract top talent.
LinkedIn analysed the activity of members including company followers, page views and connections, to determine the level of awareness and interest in a company among its key talent audiences.
“Seventy per cent of companies rank employer branding as one of their biggest priorities as they increasingly compete for top talent.
“The ability to better understand how your company is perceived amongst key professional audiences empowers you to take steps to better engage the professionals you most want to hire.”
Barham said there were three easy steps for all companies on LinkedIn to take to build their talent brand:
1. Encourage all current employees to create and complete their profiles so that they can easily be found
2. Complete their company age so potential candidates can find out more information about the company and its culture
3. Include a company follow button on the company website and in email signatures