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Panasonic has put a new man in charge of sales and marketing for its Toughbook range of notebooks and tablets in the so-called Australian “ruggedised” computing market.

Panasonic’s Director, Business Systems Group, Mark Deere-Jones, announced the appointment of Deane Hornsby as Toughbook Group Manager with general management responsibility for sales, marketing and support teams across the company’s Toughbook portfolio.

Deere-Jones said Hornsby would be focused on extending Panasonic’s “market leading position in the ruggedised computing market of notebooks and tablets,” building on the fact that workforces now had a need to be mobile and online, “wherever they are, whenever they want, whatever the conditions, whether they are working in FMCG organisations, Government, Defence and Utilities or while on the move, such as delivery fleet and field services workers.”

Hornsby has more than 18 years of domain expertise in the ICT and IT Industry in hardware, software and services.

Deere-Jones said Horsby brought a “wealth of Business to Business experience to BSG,” as well as general management, sales and marketing leadership experience.

Hornsby joins Panasonic from HP where he was an Asia Pacific Sales Director in the company’s enterprise group and also worked for Avaya in Singapore and IBM in Sydney.

Hornsby has also held leadership roles at Avaya based in Singapore and IBM based in Sydney.

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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