According to the recent LinkedIn survey, more than 35 percent of these “tech savvy” students plan to use LinkedIn as a primary source for their job search – a 700 percent increase since 2010.
LinkedIn says its statistics back up its assertion about student/recent graduate activity on its network, showing that they are the fastest growing demographic on LinkedIn, with more than 20 million today from nearly 20,000 schools worldwide. Since “social” is the new “tech-savvy,” companies that build strong employment brands in the social streams where students swim will excel at attracting the next generation of top talent. So how can companies build their talent brand to attract, recruit and retain the new generation of top performers?
The new data on student/recent graduate LinkedIn activity found that for mid-sized companies with between 1000 and 10,000 employees in Australia, the top companies followed by students were engineering companies, followed closely by companies in the energy industry.
LinkedIn says that, as expected, the big multinationals top the global list of companies students are looking at, and in Australia the top companies followed by students are engineering and energy companies.
And, according to LinkedIn, since “social” is the new “tech-savvy,” companies that “build strong employment brands in the social streams where students swim will excel at attracting the next generation of top talent.”
Here’s the list of Australian companies attracting students looking for a place to start their new career:
Rank Company Industry
1 Origin Energy Energy
2 GHD Civil Engineering
3 Santos Ltd Energy
4 ABC Media
5 Sinclair-Knight-Merz Civil Engineering
6 Aurecon Engineering/Consulting
7 Minter-Ellison Law
8 Fairfax Media Media
9 BCG Management Consulting
10 NBN Co Telecommunications
While globally, students closely follow companies like Google, Accenture, Microsoft and IBM, and in the United States the LinkedIn survey found that students there are more likely to follow entertainment, media and social brands, while students in the United Kingdom are most interested in fashion and retail.
But in India, students focused on companies headquartered in the US – along with IT and tech companies, while German students apparently want to work for consulting firms and, energy drink company Red Bull.
Top Global Employers among Students and Recent Grads
8 Ernst & Young
LinkedIn follows up its survey with some tips for recruiters and hiring managers to engage fresh talent on its network, as well as advice for students on how to get the best out of their LinkedIn visit.
Recruiters, hiring managers:
• Post your entry-level jobs and internships for free on LinkedIn.com through June 2013. See http://lnkd.in/freestudentjobs for details. If you have dozens of positions to post, contact us and we’ll help you.
• Turn your new hires into recruiting ambassadors. Help them set up strong LinkedIn profiles that reflect your brand. Encourage them to share job openings in their college alumni groups on LinkedIn.
• Launch a LinkedIn group for new graduates and interns. Use it to share career advice, insights on your company culture, and new opportunities.
• Synchronize your online and offline efforts. Use LinkedIn Events to drive attendance; and include links to your group and LinkedIn Career Page in your email signature.
• Where did last year’s class find jobs? Visit www.linkedin.com/alumni to see what alumni from your school are doing now.
• Search for jobs and internships at www.linkedin.com/studentjobs.
• Join your school's LinkedIn alumni group to meet people who can help with career advice and job opportunities.
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