ITWire

Chan will be responsible for cultivating contacts and relationships among Ninefold’s customer, partner, developer, advocate, affiliates and prospect ecosystem across Australia, and build awareness for the company’s product offering. She will also recruit and manage Ninefold Community Advocates.

Chan joins Ninefold most recently from Groupon Australia and New Zealand where she was head of marketing, Australia & New Zealand, with responsibility for driving its marketing strategy to improve relationships with Groupon merchants and to further engage consumers. Due to company growth, she also held concurrent dual positions as head of business intelligence and strategy and VP of Groupon Getways.

Announcing Chan’s appointment, Ninefold, chairman and co-founder, Peter James said that “as a lean, online business, the right combination of skillsets and personalities is critical to our success so we’re delighted to welcome Elisa to the Ninefold team. With online, offline, start-up and established online business acumen in her experience and having built and sold a successful company, Elisa complements our team and indeed our ecosystem.”

James said Chan had started, commercialised and successfully exited EseaCruising.com, an online cruising reservation service between 2007 and 2011, and as founder and director, had built the company up from sole trader to a team of 18, and oversaw marketing, revenue management, human resources and customer service operations during that period.