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While India is often painted as just the home of cheap ICT skills, Australian technology companies would do well to focus more attention on selling their wares and services into the market.

Speaking at the opening of Cebit 2012 in Sydney today, Sachin Pilot, minister of state in India’s ICT ministry, said that by setting up operations in India or partnering with Indian companies Australian technology firms would have access to a potential market of 1 billion people – or a sixth of the global population.

India is the partner country for Cebit 2012, the 11th Cebit to be hosted in Australia.

To reinforce the opportunity Mr Pilot said that it was not just a case of selling to the cities, but into rural and regional India as the Government had committed to link 250,000 small Indian villages with an optical fibre network over the next two years.

According to NSW Premier Barry O’Farrell who spoke at the conference opening the State already conducts $2 billion of trade with India. But the trade in ICT between the two countries is lower - $1.5 billion according to Sam Mittal, the president of India’s IT industry body Nasscom.

Indian technology companies were well represented at the Cebit exhibition, with a delegation of 80 people making the trip from India to Cebit.
The four exhibition halls at Cebit were well populated on the opening day, with a who’s who of the technology industry showing their wares. More than 500 exhibitors are represented at the show.

Organisers say that more than 30,000 people have registered for the exhibition.
The event, which runs until Thursday, features the exhibition and seven separate conference streams.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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