Full-service digital advertising agency, Amnesia Razorfish, has boosted its senior management team with the appointment of technology expert, Leslie Nassar, as its technology director.
Amnesia Razorfish co-founder and executive creative director, Iain McDonald, said the company's clients were focusing on business transformation models that involved a strong demand for mobile, emerging technology and social integration. 'E-commerce is also very much on the agenda. In short, there's never been a more critical time to get the creative and technology mix right."
"I've followed Leslie's career closely and have long-admired his work with Telstra, ABC and Victoria Police, before we approached him directly with this role. His fearlessnesses towards technology is exactly what our clients need.'
Nassar joins Amnesia Razorfish from TweeVee TV, a company he founded and managed for five years. McDonald said that at TweeVee TV, Nassar had conceptualised, developed and delivered 'moderation and broadcast integration of Twitter for ABC1's Q&A, which has the highest social activity of any TV program in Australia.'
Nassar previously worked with Telstra as senior emerging technology specialist for two years, and more recently with Victoria Police as a digital media officer. He also held technical roles at the Australian Broadcasting Corporation, Cooeey, MIA, Legion Interactive, PreEnroll and VTech.
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