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Full-service digital advertising agency, Amnesia Razorfish, has boosted its senior management team with the appointment of technology expert, Leslie Nassar, as its technology director.

Amnesia Razorfish co-founder and executive creative director, Iain McDonald, said the company's clients were focusing on business transformation models that involved a strong demand for mobile, emerging technology and social integration. 'E-commerce is also very much on the agenda. In short, there's never been a more critical time to get the creative and technology mix right."

"I've followed Leslie's career closely and have long-admired his work with Telstra, ABC and Victoria Police, before we approached him directly with this role. His fearlessnesses towards technology is exactly what our clients need.'
Nassar joins Amnesia Razorfish from TweeVee TV, a company he founded and managed for five years. McDonald said that at TweeVee TV, Nassar had conceptualised, developed and delivered 'moderation and broadcast integration of Twitter for ABC1's Q&A, which has the highest social activity of any TV program in Australia.'

Nassar previously worked with Telstra as senior emerging technology specialist for two years, and more recently with Victoria Police as a digital media officer. He also held technical roles at the Australian Broadcasting Corporation, Cooeey, MIA, Legion Interactive, PreEnroll and VTech.


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Peter Dinham


Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).