SAS subsidiary ramps up ANZ business effort

Gordon Peters
Thursday, 12 August 2010 21:23

IT People - People

SAS subsidiary, management solutions provider, DataFlux, has appointed a business development manager for its Australian and New Zealand operations.

DataFlux ANZ managing director, Saul Cunningham announced the appointment of 20-year IT industry veteran, David Purkiss, as business development manager of its Australia and New Zealand operations.

Cunningham said had 20 years of sales experience in the IT industry in Australia, New Zealand and the UK, with his most recent roles with Oracle and BEA Systems focusing on delivering middleware technology solutions for financial services, utilities and state government sectors in New South Wales.

'We are delighted with David's appointment as he has the experience and commitment to help DataFlux carve out a strong position in the Australian and New Zealand corporate IT market. David is a respected player in the IT industry and has many years of experience with working on successful enterprise IT implementations in this market.'

Cunningham said Purkiss would be responsible for expanding the company's corporate client base and adding new partners.

DataFlux - a wholly owned subsidiary of global business analytics leader SAS - recently appointed Cunningham to lead its operations in Australia and New Zealand. Cunningham said the company's new technology offering, the DataFlux Data Management Platform, combines 'data quality, data integration and master data management (MDM) capabilities within a single, unified platform. By empowering both the business users and IT staff, the new platform expands the reach of data management to more people in any organization.'

According to Purkiss 'the versatility of DataFlux technology provides growth opportunities across many sectors,' and, he added 'we can provide customer, product and financial data management solutions to telecommunications companies, government departments and insurance and financial services sectors, while delivering spend analysis and product data management tools to the manufacturing, retail and distribution sectors.'

Purkiss said the timing was right for DataFlux to ramp up its operations in Australia and New Zealand. 'After millions of dollars have been invested in core IT systems, the CIO community is becoming focused on ensuring that corporate data is accurate, easily accessible and, most of all, trustworthy.

'Data should be one of the most important and jealously guarded assets in any business. Controlling, then mastering, the exponential increase in data volumes is now a fundamental priority for organisations, which can no longer wait 18 months for IT projects to deliver accurate information. DataFlux solves these problems and places data at the heart of the enterprise.'

Cunningham claimed that, last year, DataFlux increased its global revenues by 30 percent as the company worked with its customers to help them transform their data into a business asset.