Lawson equips for Asia-Pacific growth push

Peter Dinham
Wednesday, 12 August 2009 11:27

IT People - People

Lawson Software sees opportunities to grow its business in the Asia Pacific region and has appointed a new head of its equipment service management and rental division to add to his role of director of sales for Australia and New Zealand.

Lawson’s general manager and regional managing director, David Hope, said today the company - which earlier this year completed the successful amalgamation of its Asia and Australia/New Zealand operations – had a new strategic direction in the Asia Pacific region for its 2010 financial year, which began on 01 June, to align its organisational structure according to four key focus industries of fashion, food and beverage, equipment service management and rental, and manufacturing and distribution.

Announcing the appointment of Ian Desbrow as director of the Lawson Equipment Service Management and Rental (ESM&R) vertical in the Asia Pacific region - in addition to his current role of director of sales for Australia and New Zealand – Hope said that in his regional role Desbrow would lead Lawson’s strategic sales initiatives and “support the company’s focus on the ESM&R industry according to its vertical market approach.”

Hope said Desbrow brought over 20 years enterprise resource planning (ERP) experience to Lawson, which includes “extensive knowledge in asset management within mining, utility and heavy equipment companies.”

“The ESM&R business unit is a key area of focus for Lawson, which overlays well with opportunities both globally and in the Asia Pacific region.

“Over the past year, we have already signed key deals in other regions around the world with customers such as Finning, Hewden, Zeppelin, Wheeler Machinery Co, Swire Oilfield Services and Briggs Equipment.  I’m confident that our Lawson for Equipment Service Management and Rental solution will have a positive impact on customer value and growth opportunities for Lawson in the APAC region in the future.”