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Web analytics provider WebTrends has appointed Hitwise product developer Tim Willox as solutions engineer for WebTrends Australasia. Willox will be the Australasian lead for WebTrends’ flagship product Ad Director.

Reporting directly to Mark Allison, territory manager, Australia and New Zealand, Willox will be working closely with clients through the initial set up phase and beyond, including running ongoing training and research and development programs to get the most out of clients’ online strategies.

Willox has been working in web analytics for over five years. His previous role was with Hitwise, where he worked in the research and development department as a product developer.

“More and more Australian businesses are recognising that web analytics is vital for the success of their online marketing campaigns. Tim is an amazing asset and we look forward to watching him put his knowledge and originality to use for our clients,” says Mark Allison.

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