Orbis enables marketing productivity and speed to market for Telefónica O2

Bernadette Marr
Monday, 17 November 2008 18:00

IT People - People

The UK’s leading provider of mobile phones and broadband, O2, has entered into a contract with marketing software vendor, Orbis www.orbisglobal.com, to implement the Orbis Marketing software suite. The solution is designed to improve productivity and performance across O2’s end-to-end campaign development process.

O2 selected Orbis for the broad functionality and user-friendliness of its Marketing Resource Management (MRM) software, following a 12-month international vendor evaluation. The system will be used  extensively by O2’s marketing personnel as well as agency suppliers and will integrate into O2’s existing campaign management systems.

Andrew Day, Head of CRM for Telefonica O2 UK, said, “O2 produces hundreds of targeted communications every month, and we are always striving to collaborate more effectively across our teams to deliver these more quickly and for maximum results. We chose the Orbis Marketing software suite as part of a major initiative to improve our speed-to-market, maximize our operational efficiency and gain a better return on our marketing investments. The Orbis software will free up time and create space for the teams to focus on driving even better communications campaigns.”

Orbis EMEA Managing Director, Brett Halloran, comments: “One of the reasons Orbis was awarded this contract is our experience with large-scale marketing solutions with multi-nationals in other industries. Bringing best practices from industries outside telecommunications was something O2 found appealing. The telecommunication industry is a growth area for Orbis as we see companies wanting to support their customer interaction technologies with vendors that understand operational marketing processes and can translate those insights into best-of-breed technology.”

Orbis has offices in the UK, Australia, Singapore, and the USA and is recognised by Gartner, a leading IT analyst firm, as a global ‘Visionary’ software vendor in Marketing Resource Management (MRM) field.