Ulm means the (Virtual) Earth to Microsoft

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Microsoft Australia has appointed Peter Ulm as business development manager for Microsoft’s Virtual Earth business across Australia and New Zealand.

"With our rapid expansion and ongoing investments in innovation driven by customer feedback, our Virtual Earth platform becomes an even more powerful tool, providing a wide variety of applications," said Harvey Sanchez, online services strategy manager at Microsoft.

"We are delighted that Peter has accepted this role as he brings a wealth of experience in and passion for helping our partners and customers realise the commercial impact of good business intelligence."

Ulm has been with Microsoft for over a decade, most recently as the strategic account manager for one of Microsoft Australia’s largest accounts. He previously worked in sales and marketing at Dow Jones.

"Virtual Earth is an incredibly robust platform designed to strengthen connections and improve government and business insight through the integration of location intelligence into applications, and I look forward to showcasing it to our customers and partners," he said.

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