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read moreAustralia gets Flash web video on demand service
Renai LeMay
Tuesday, 15 June 2010 16:45
Two veterans of mega-portals Yahoo!7 and ninemsn have formed a new Australian startup to launch online video on demand services in competition with new offerings from Telstra, FetchTV and more.
Dubbed Juno Interactive, the company has been formed by ninemsn's former head of video Jimmy Storrier '” who left the web giant in March '” and Yahoo!7's former head of media production David Morrison.
In an interview earlier today, Storrier said the pair were planning by the end of this year to launch an online video on demand service exclusively in the Australian market that would make content such as television shows and movies from major studios in the US and Europe as well as Australia available online locally for streaming viewing, with a beta to go live in late July or August.
Unlike rival offerings from FetchTV and Telstra (through its T-Box), which will be tied to subscribers' broadband connections, Juno Interactive's video on demand solution will be streamed through a web browser to customers using any internet service provider. It will use Adobe's Flash technology, with built-in digital rights management technology that will allow users to watch the content for a certain time (usually 24 or 48 hours) after they've paid for it.
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