Home Industry Strategy Displaying items by tag: Trade Spend Promotions Management

Trade promotions management software is the driving force behind any FMCG/CPG sales revenue and in keeping them competitive in fast paced consumer dynamics.

Published in Media Releases

Wipro Limited (NYSE:WIT) today announced that it has signed an agreement to acquire Promax Applications Group (PAG), a leading player in trade promotion planning, management, and optimization solutions space for a total purchase consideration of AUD 35 Million.

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