New home for Net Nanny

Stephen Withers
Wednesday, 24 January 2007 12:10

IT Industry - Strategy

ContentWatch has acquired the Net Nanny parental control software from advertising and search company LookSmart.

"We recognise and acknowledge Net Nanny as a strong and longstanding market leader," said Jack Sunderlage, president and CEO of ContentWatch. "[T]hrough this acquisition we are able to provide the best of all worlds to our combined set of customers, as well as rapidly accelerate our plans for aggressive worldwide market growth."

The company will adopt the Net Nanny brand for its consumer products alongside the established ContentProtect business-oriented products, and intends to take advantage of Net Nanny's strong channel presence. According to Australian distributor Manaccom, Net Nanny is the local market leader in the content filtering market.

According to a ContentWatch statement, "The company will also bring Net Nanny into its existing expansion plans and industry partnerships that include ContentProtect's key partnership with Microsoft and integration with Vista."

The amount ContentWatch paid LookSmart for its Net Nanny assets was not disclosed.