OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."
The past few months has seen Apple issue Cease & Desist letters to business applying for Trade Mark registration with names that contain the letters pod and ipod.
Securipod Ltd a new innovations company based in
Watford is due to release its first product this summer under the brand
name ‘biouno’ the world’s first biometric wallet to help combat Id
theft and credit card fraud. At the eleventh hour Apple opposed the
trademark application for ‘Securipod’ (pronounced secur’e’pod) on the
grounds that consumers could be confused, because ‘securipod’ includes
the letters ‘pod’ and ‘ipod’ and a legal battle is now in progress.
Last week Securipod claimed to be amused to see the tables turned when
Apples’ elaborate iPhone launch was marred by a trademark wrangle with
Cisco who stakes a claim to the iPhone mark.
According to Securipod, Apple seemed to contradict themselves when
referring to the iPhone trademark by claiming that the word iPhone
should be considered generic and therefore should be able to be used by
both Apple and Cisco without confusion. This battle of the giants was
referred to as ‘a silly tiff’ by spokesman for Apple, Steve Downing.
Meanwhile Securipod directors say they are bemused as to how a
biometric wallet could be confused with an iPod mp3 player, but an
Apple iPhone could not be confused with Cisco iPhone.
Securipod design and marketing manager Mark Watson described Apples
behaviour as an attempt by Apple to write its own rules for trademarks.
He also added the 'silly tiff' as referred to by Apple can cost
businesses tens of thousands of pounds in legal fees to fight for the
right to protect their names.
David Frost
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