Apple expands iTunes movies reach with Paramount

Stan Beer
Thursday, 11 January 2007 00:31

IT Industry - Strategy

Apple has finally broken through the stiff line of resistance to iTunes movie downloads from movie studios to sign up its first partnership with a major studio other than Disney, where Steve Jobs is a major shareholder.

Announcing Paramount as a new iTunes partner, Steve Jobs in his keynote address at Macworld 2007, said that movie download sales of 1.3 million in the first four months had exceeded all expectations. The addition of Paramount to the iTunes stable of movie suppliers dramatically expands Apple's portfolio of downloads.

“We're thrilled because they have some awesome movies," said Jobs.

"We are going to be moving up from the hundred movies we've offered so far to over 250 movies. We hope to be adding even more movies as other studios throw in with us as 2007 rolls on."