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Social media giant Twitter has announced it will be heading down under, opening its Aussie HQ this week and poaching former Google exec Karen Stocks.

Twitter said it would be opening an office in Sydney this week, and has also hired former Google Asia-Pacific executive Karen Stocks as its Australian Managing Director.

Although its staff have been working from the Twitter building for several weeks, this week's launch will be the formal opening of Twitter's presence in Australia.

The social networking giant has been stepping up its presence here since late last year, taking on more staff and partnering with several sporting codes and media groups.

The move down under comes at a time when Twitter claims around two million Australian users and will seek to intensify its local advertising revenue. The company has lately entered into several partnerships and sponsorships with Australian companies and events.

Meanwhile Karen Stocks, the new MD of Twitter Australia, joins the social media darling after five years at Google, and a previous 12 years at Vodafone.

 

 


“She brings a wealth of relevant experience to Twitter. Karen, in her time at Google, has had exposure to mobile business, thought a lot about the social business and has worked a lot with the YouTube and online sales business in Australia,” Shaliesh Rao Twitter’s Vice President of Emerging Markets, Asia Pacific and Latin America, told Mumbrella.

“What it means for us is a continuation of a strong commitment to the Australian market. It is extremely important to us and can be a source of innovation and business growth.”

Google and Facebook already have offices in Sydney.

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David Swan

David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun. He also writes for Junkee and Fasterlouder. You can email him at david.swan@itwire.com or follow him at twitter.com/mrdavidswan

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