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Fujitsu has released a new global strategy for its cloud services which it claims offers its strongest cloud portfolio to-date and which is designed to accelerate customer innovation.

The release of the updated global strategy follows research commissioned by Fujitsu which it says found that, when it comes to cloud deployment, the majority of cloud decision-makers reject the ‘do it yourself’ approach, instead preferring to utilise the resources and expertise of a trusted cloud partner.

John Kaleski, General Manager Cloud Services for Fujitsu Australia New Zealand, says
in Australia and New Zealand the company has already has made significant progress with Cloud, having invested early in cloud services and infrastructure in the region.

Kaleski says the enhanced portfolio of cloud services allows the Australian business to leverage Fujitsu’s global expertise in providing cloud solutions to customers in the ANZ region.

Releasing its new global strategy, Fujitsu cites research which it says shows that 78% of decision-makers want a provider to take “end-to-end responsibility for part or all of their cloud implementation”, while 74% of decision-makers prefer cloud providers with experience in hardware and software solutions, and strong integration, consulting and managed services skills.

According to Fujitsu, this latest global strategy strengthens every aspect of its end-to-end portfolio of services and solutions for cloud, as well as introducing the concept of Cloud Integration, new offerings, and harmonised naming conventions.

And, Kaleski says the research findings show that most business leaders agree that the cloud can help them address many challenges, and that it is also seen as a catalyst for business transformation, particularly in the era of social, mobile and big data explosion.

He stresses, however, that the research also found that 59% of decision-makers believed that decisions about cloud adoption were more complex and difficult in their company, based on their unique mix of corporate culture, organisational structures, geographic presence, infrastructure, processes and other factors.

Kaleski also says that Fujitsu recognises that cloud is intrinsically complex – “one size does not fit all” – and the Fujitsu Cloud Initiative offers business and IT leaders the “choice and integration services for which they are asking.”

“The new Cloud Integration concept combines consulting expertise and managed services to enable organisations to choose the right cloud options for them. It then is capable of integrating multiple cloud environments with their legacy systems, to deliver a seamless service to their customers and users.”

With the release of the new strategy, Fujitsu is claiming it now has the broadest portfolio in the industry of IaaS, PaaS, SaaS and Cloud Integration Services.


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Peter Dinham


Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).