Home Industry Strategy BlackBerry chief admits mistakes were made

BlackBerry chief Thorsten Heins has called for patience as his beleaguered company faced shareholder questions about its future today.

At the Canadian company's AGM Heins told shareholders that BlackBerry was  in the "second stage" of its turnaround, and admitted to making mistakes in the US rollout of the new BlackBerry range.

"We are still in the midst of a major, complex transition of this company, and like most of these transformations... progress can be volatile," Heins said.

Sky News is reporting off the back of the meeting the company's stock rose nine cents to close at $CAN9.64 on Tuesday.

At the meeting one shareholder, referring to his BlackBerry Z10, told Mr. Heins: “My sense is that the rollout of the Z10 was a disaster.”

“Were we perfect at the launch?” Mr. Heins said in response. “Probably not. Was it a disaster? I don’t think so.”

BlackBerry said last month that it had shipped just 2.7 million of the new phones, causing shares to plummet 27%.

The company said it has sold far fewer Z10 and Q10 models than analysts had predicted.

“It is really a challenge in the US,” Mr. Heins said at the meeting, held at the University of Waterloo in Ontario.

"I would absolutely admit that this is an uphill battle."

HOW TOP MANAGERS MOTIVATE, ENERGISE EMPLOYEES

Download an in-depth guide to managing a healthy, motivated and energetic workforce without breaking the bank.

DOWNLOAD NOW!

David Swan

David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun.

 

 

 

 

Connect

Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities