Advertising trade magazine B&T reports that Optus is about to announce a major rebranding exercise, which may will mean that its animal branding will go.
Optus has recently announced a major restructuring of Optus Business, and is moving towards direct sales of its retail products. B&T speculates that the new branding will mean the end of the Optus Zoo.
“It’s believed Optus will launch a new brand positioning and brand identity redesign within the next few weeks. The new design, expected to be spearheaded by M&C Saatchi, will extend across the complete corporate and consumer organisation, including logo, retail stores, digital and advertising.
The fate of Optus’ love affair with animals in its advertising remains in doubt ahead of the rebrand announcement. “We have restructured our business to improve brand and direct customer communication through a dedicated brand and marketing communications group," an Optus spokesperson tod B&T.
"As part of this, we have already announced a major refresh of our branded Optus ‘yes’ retail stores."