Home Industry Strategy Born Free – Will Optus let its animals go?
Born Free – Will Optus let its animals go? Featured

The Optus menagerie may soon be disbanded. The cute animals, caged by Optus for more than a decade, are on the verge of being set free.

Advertising trade magazine B&T reports that Optus is about to announce a major rebranding exercise, which may will mean that its animal branding will go.

Optus has recently announced a major restructuring of Optus Business, and is moving towards direct sales of its retail products. B&T speculates that the new branding will mean the end of the Optus Zoo.

It’s believed Optus will launch a new brand positioning and brand identity redesign within the next few weeks. The new design, expected to be spearheaded by M&C Saatchi, will extend across the complete corporate and consumer organisation, including logo, retail stores, digital and advertising.

The fate of Optus’ love affair with animals in its advertising remains in doubt ahead of the rebrand announcement. “We have restructured our business to improve brand and direct customer communication through a dedicated brand and marketing communications group," an Optus spokesperson tod B&T.

"As part of this, we have already announced a major refresh of our branded Optus ‘yes’ retail stores."

FREE CLOUD BACKUPS MANAGEMENT WEBINAR

Are your technicians spending too much time just managing your clients cloud backups?

Backups are an important part of any IT business but they should not consume more than their fair share of time and money.

Discover how to reduce the amount of time & money spent managing your Cloud Backups during this Free Webinar.

REGISTER FOR FREE WEBINAR!

FREE NETWORKING SERVICES CASE STUDY

As one of the world’s largest social networking services, Facebook handles a lot of user information, and requires input from an astounding range of stakeholders 24 hours a day, 7 days a week — from both inside and outside the business.

Discover how Facebook was helped to connect remote employees, vendors, consultants, and partners to applications and web services quickly and reliably - without risking sensitive data.

GET CASE STUDY!

GET THE IT BUDGET YOU WANT

Explore your Network Treasure Trove to get the IT Budget you want

With Australian businesses projected to spend over $78.7 Billion why does it feel like you can never get the budget you need?.

In most cases your budget will get approved because the proposals are not only technically correct, but also provide good, credible evidence on how the spend aligns with key business objectives.

Did you know that your Network Monitoring tool can help you build a comprehensive business case without an MBA?

HERE ARE 8 TIPS TO GET THE IT BUDGET YOU WANT.

CLICK HERE!

Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

Connect

 

 

 

 

Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities