No. 1 Story
ACCC clears Optus to scrap HFC network and use NBN instead
The ACCC has cleared, provisionally, the proposed deal between Optus and NBN Co under which Optus is to be paid around $800m to shut down its HFC network and transfer customers onto the NBN. read moreMicrosoft to announce answer to Google in ad space
Stan Beer
Monday, 25 September 2006 15:10
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"Microsoft is uniquely positioned because of our
extensive global audience, high level of consumer engagement, and
engaging ad opportunities across Microsoft's platform to connect
advertisers with a million different audiences of one. We're addressing
the reality of media fragmentation and enabling advertisers to get back
to what they do best: creating engaging and creative ads."Microsoft claims that its new advertising package offers advertisers the ability to reach more than 465 million consumers each month across the MSN network and millions more through Windows Live, Xbox Live and Office Online.
Microsoft also says that its advertising portfolio extends its reach across some of the company's latest releases such as Live Search and Live Local Search, through relationships such as those with Facebook, and the acquisition of in-game advertising pioneer Massive Inc.
"Microsoft's advertising business is growing quickly and becoming more sophisticated," Bradford said. "It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day."
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