The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
"Microsoft is uniquely positioned because of our
extensive global audience, high level of consumer engagement, and
engaging ad opportunities across Microsoft's platform to connect
advertisers with a million different audiences of one. We're addressing
the reality of media fragmentation and enabling advertisers to get back
to what they do best: creating engaging and creative ads."
Microsoft claims that its new advertising
package offers advertisers the ability to reach more than 465 million
consumers each month across the MSN network and millions more through
Windows Live, Xbox Live and Office Online.
Microsoft also says that its advertising portfolio extends its reach
across some of the company's latest releases such as Live Search and
Live Local Search, through relationships such as those with Facebook,
and the acquisition of in-game advertising pioneer Massive Inc.
"Microsoft's advertising business is growing quickly and becoming more
sophisticated," Bradford said. "It is our responsibility to clearly
articulate to advertisers how they can apply our broad set of assets
and relationships to reach consumers across the many digital touch
points of their day."
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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