The testing panel - Leslie Nassar, technology director, Amnesia Razorfish; Jodie Collins, planning director, M&C Saatchi; Bob Mackintosh, digital ECD Host and Deniz Nalbantoglu, MD, Webling Interactive - reported: "There appears to be no mobile Optus website, and visiting the standard website on a smartphone is not pleasant. It is a highly content-driven website as you would expect from Optus, so trying to read the content without a mobile-optimised layout is difficult."
One panel member reported: "A lesser man would have given up trying to load the Optus site on his phone after six attempts, but not me. I gave up after seven attempts."
Optus told iTWire: "Optus.com.au will be optimised for mobile in the coming months and we look forward to announcing more details soon."
Currently the company said: "Optus has a variety of online tools and applications optimised for mobile. Optus Zoo is optimised for mobile devices and the popular My Optus app gives customers on-the-go ability to view, pay, recharge their bills and access customer service."
The panel rated sites out of 10 on user experience, content, functionality and creative. Virgin Australia came out top with 32 out of 40 followed closely by Telstra with 31 out of 40 and Realestate.com.au with 30 out of 40. Optus managed only 1 out of 40 and was the only brand examined that did not have a mobile-optimised web site.
The main criticism levelled at Telstra was that "key tasks, such as applying for a plan, cannot be completed in the mobile website. Instead, the user is directed to the main website which does not work well on mobile browsers. This creates a frustrating experience, especially after putting in the effort required to choose a plan."
Vodafone, the only other telco rated, did not fare well coming in at 14th with 21 out of 40. The reviewers suggested: "Vodafone could learn a lot from Telstra." They said the site was "not a good user experience across the board. Too many different layouts and branding treatments, plus interfaces and some links are dead-ends." The full review is available here.
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