Yes, it’s earth shattering news, and will presumably fundamentally transform each and every one of us in paradigmatic, ubiquitous ways of pure serendipity.
Alternatively, it’s a minor change to the Twitter bird, banishing the word “Twitter” and the “t” symbol, along with presumably a stack of other blue birds that seem to signify Twitter all over the web, as can be seen here at this Google Images search for “twitter logo”.
Twitter issued a blog post about its logo change, entitled “taking flight” – harking us back to that “up, up and away” feeling, where the Twitter overlords informing us of our familiarity “with a little blue bird” over the “past six years”.
As we all know, we’re informed that “the bird is everywhere, constantly associated with Twitter the service, and Twitter the company”.
But the changes are a-comin’, and from “today”, we all “begin to notice a simplified Twitter bird” – with no more “text, bubbled typefaces or lowercase ‘t’ to represent Twitter”.
Although the new bird seems much like the old bird, Twitter nevertheless states its “new bird grows out of love for ornithology, design within creative constraints, and simple geometry”.
Then in an attempt to be clever, which has either succeeded or failed depending on your point of view, we’re told that “this bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends.”
Extending the poetic license even further with a bit of dotcommery and 2.0/3.0-ish social media marketing blue sky frippery, we’re then told that “Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
Wow! Set phasers to stun. Limitless possibility ahoy, the NZT-free version!
Then there’s a whole stack o’ rules and regulations over how the bird must, and must not, be used or abused. Yes to this, no to that, do not place upon the bird any form of top hat (ok so I made that bit about top hats up, but they definitely don't want you changing the logo!).
Ultimately… it’s the same Twitter as it was yesterday, it’s just that the bird is pointing upwards a bit – presumably towards a limitless infinity… and beyond!