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There was little indication of this increased competitive pressure in Optus Q3 results announcement in February. The company reported "another resilient performance, with operating revenue up two percent to $2.42b." EBITDA increased two percent to $562m and net profit grew four percent to $177m. Mobile revenue rose four percent to $1.62b, with service revenue growth of two percent.
The changes come just two months after parent SingTel announced a group-wide re-organisation that shifted Optus from being a separate country-specific entity to being one comprised of a number of businesses that spanned multiple geographies.
In that re-organisation Optus CEO Paul O'Sullivan was made CEO group consumer responsible for the Consumer businesses in Australia, Singapore and internationally. The new unit consolidated all consumer-related functions and included the group's international business in the emerging markets. A third unit, Group ICT, was formed to serve enterprise customers across all geographies.
Allen Lew, then CEO of SingTel's Singapore domestic arm, was made CEO of a new Digital Life group that aims to become "a leading player in the digital ecosystem, beyond connecting voices to bringing people together with innovative and cutting-edge digital services." It has both retail and wholesale responsibilities.
Greene said that the newly created Consumer Australia division would be part of SingTel's Group Consumer, while Optus Business would become part of Group ICT. Optus Digital Media, headed by Austin Bryan, is now part of Group Digital Life.
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