Home Industry Strategy Software for customer self-service developer, Transversal, targets Australia & NZ
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UK software company Transversal Corporation - which specialises in online, multichannel and self-service applications for customer-facing websites, including contact centres and internal HR functions - is targeting the Australian and New Zealand markets from a new office in Sydney.

The company claims to underpin the self-service functions for a number of blue chip UK customers including the BBC, Barclays, Mothercare, Royal Mail, Marks & Spencer, Aviva and John Lewis. Its offerings are targeted at organisations that want to automate the process of answering queries both from customers and internal employees.

"The solution uses a dynamic, natural-language knowledgebase to deliver information to agents and customers alike via a convenient online self-service function," it claims. "Transversal customers typically see an immediate, dramatic email reduction of around 60 percent, and an improvement in email response time from a few days to just a few minutes."

The managing director of Transversal Australia, Christian Kirsch, said: "The Australasian market is currently under-served by comparative solutions and there's a massive opportunity for organisations in the region to run their customer services operation more efficiently whilst providing consumers with another, compelling channel to interact with them."

CEO Davin Yap, said: "We feel that Australia and New Zealand is a natural market for us given a similar culture and web-savvy consumers, many of which would prefer to serve themselves in the first instance rather than call or email an organisation. The Australia location also offers a springboard into the wider Asia Pacific region."

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

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