Frank Farrall, the leader of Deloitte's online business in Australia will lead the Deloitte Digital group when that sets up in May. Mr Farrall said that would 'unleash' Peter Williams, who pioneered Deloitte Digital in Australia and is the unit's current CEO, to focus on strategic analysis about the future technology horizons which Deloitte and its clients would face 18 months to two years hence.
Mr Williams has not yet responded to calls from iTWire to clarify his future role.
The combination of the two practice groups into a single unit will lead to Deloitte Digital having a team of 200 people at its disposal in Australia. In the US the addition of Ubermind means Deloitte Digital (US) will have a team of 400.
Mr Farrall said that user demand for its services was rising strongly and that the online and digital groups had enjoyed double digit revenue growth last year and were the fastest growing business units in Deloitte Consulting. Mr White said 'we are copying shamelessly' the Australian approach to providing online consulting and digital services to clients.
The company claims that this will position Deloitte Digital to compete against the big four professional services firms, large systems integrators as well as digital agencies thanks to its combined understanding of technology, the online, social and mobile markets, along with its experience working with and on businesses.