iPod sales make Apple profits sing an iTune

Stan Beer
Thursday, 20 July 2006 20:11

IT Industry - Strategy

Apple Computer is now the darling of Wall Street due mainly to stratospheric sales of its iPod music player in its third quarter, with Macintosh computers playing a strong supporting role.

During Q3, Apple sold a phenonemal 8.1 million iPods, a 32% increase on the number sold in the previous corresponding quarter. Meanwhile Mac sales increased 12% to 1.3 million.

Together the two flagship Apple devices contributed the lion's share of the company's Q3 earnings and revenues, which rose an impressive 48% and 24%, to US$472 million and US$4.37 billion, respectively.

According to Apple CEO, Steven Jobs, the iPod continues to have more than 75% US market share.

Jobs didn't however mention how things are going in Europe where the company is having a bit of trouble with regulators trying bust up the iPod and iTunes marriage made in heaven.