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Sun announces AMD Opteron based servers in turnaround bid

IT Industry - Strategy

In an effort to return to growth and profitability, struggling high performance workstation manufacturer Sun Microsystems has gone all out to win back share using commodity server hardware solutions and price-based competition. Sun has unveiled three 64-bit x86 servers using AMD Opteron processors with price points designed to undercut the competition.

Analysts have been highly critical of Sun in recent years pointing to its reliance on a revenue base from expensive proprietary hardware and a failure to cash in on the trend to commodity x86 server hardware systems.

Sun has had flat revenues for the past four years and last quarter made a loss of US$217 million, prompting new CEO Jonathan Schwartz to announce job cuts of 5,000. Another loss is expected in the current quarter.

The new server trio includes a 16-way x64 server in a single 4U chassis; a hybrid data server; and a blade server, all powered by AMD Opteron processors

The servers, which are aimed at corporate data centers, because of their commodity architecture will give clients the option of running Linux and Windows, as well as Sun's Solaris 10 operating platform. The hybrid data server in particular looks to be a cheap. storage option with up to 24 terabytes of storage at US$2 per gigabyte.

While some analysts believe that the move to x86 processors will help to revive Sun's fortunes, others are sceptical pointing to the relatively small revenues generated from Opteron-based hardware sales so far.

Long time Sun watcher, IBRS and former Meta Group analyst Kevin McIsaac has said: "While Sun has moved into selling low-cost x32/64 systems based on AMD’s Opteron CPU, most of its revenue - and margin - still comes from high-end SPARC based servers. The margins on volume servers are thin, compared to the margins on high-end SPARC systems." Consequently Dr McIsaac does not see how a massive increase in sales of Opteron will replace declining sales of high-end solutions.  “While Opteron is a positive move for Sun it will not resolve Sun’s fundamental problems.”

Whether the newly announced x64 product range can change Sun's fortunes and put the company on the path to recovery remains to be seen.

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