Overnight the company debuted Final Cut Pro X, which is used widely by both amateur and professional cinematographers. The new version features a new timeline and other workflow enhancements, and has been re-built to be a 64-bit application. The application can now handle more than 4GB of memory, and can use the processing power of users' graphics cards, as well as new audio editing tools.
Final Cut Pro X will be sold through Apple's Mac App Store in the US for US$299.99 (AU$283.72), with the Motion 5 and Compressor 4 tools to additionally be available for US$49.99 (AU$47.26) each through the same portal.
However, in Australia, Apple appears to have upped the price of the software packages '” listing them at AU$349.99 and AU$59.99 respectively, despite the fact that they constitute the same software delivered through the same online store. Spokespeople from Apple did not immediately return calls enquiring about the price hike.
The news comes as Apple has recently been heavily criticised in Federal Parliament for price hikes on its technology being sold in Australia. Federal Labor MP Ed Husic raised the issue in March, noting he would write to Apple to demand answers as to why the mark-ups occurred.
'One more noteworthy point is that their products are largely manufactured in China and shipped out from there to both Australia and the US,' said Husic at the time. 'Consumers are struggling to work out why they are charged way more for these products and they would like some answers.'