Home Industry Strategy NSC is gold for ShoreTel
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ShoreTel yesterday revealed it had signed a strategic agreement with converged communications integrator NSC Group, which is also a key partner of rival IP telephony provider Avaya.

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Earlier this month the NSC Group was also awarded Avaya's 'Top Performer Channel Partner' award for more than doubling Avaya business in Australia and New Zealand last year. As ShoreTel does, Avaya provides unified communications (UC) systems and related services to business and organisations.

Now, this new agreement will see NSC selling ShoreTel's full UC suite of enterprise IP phone solutions to mid and large size companies in Australia and New Zealand, following a joint customer-deployment between the two companies valued at $200,000. ShoreTel APAC managing director Vasili Triant said NSC's approach was compatible with ShoreTel's needs.

'NSC Group brings a national approach to ShoreTel customer service across Australia and New Zealand as well as deep expertise in contact centres and unified communications,' he said. 'It shares ShoreTel's commitment to serving mid and large size companies with tailored business services'.

Following the agreement, NSC Group - which has been operating in Australia for over twenty years - will join ShoreTel as a Gold Partner, that is - as stated in the press release - ShoreTel's highest partner certification. Terms of the new offering will be released next month; but Vasili said it would improve business's performance.

'The solution that will be announced next month will bring a new look to the face of UC and fixed mobile convergence for Australian businesses,' he said. 'Customers will be excited to see how a technology can be structured and delivered to drive peace of mind for mid and large sized businesses.


NSC chief executive Craig Neil said his group was the best positioned provider to deliver UC services across Australia and New Zealand, adding it would benefit from partnering with ShoreTel. 'The unique offerings ShoreTel brings to the table have created a new solution in our portfolio', Craig Neal said. 'Our partnership has only just gotten underway and we have secured our first major deployment'.

Moreover, Neil added ShoreTel has proven to be a successful partner, as it has been awarded several recognitions in the last year.

'During the past 12 months ShoreTel was ranked the fastest growing IP telephony vendor worldwide, the global leader in UC desktop solutions, and a top three IP telephony supplier,' he said. 'Additionally it won the coveted Nemertes Research, PilotHouse Award, for the seventh year in a row'.

Image credit: Shoretel

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