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Telstra gets into group buying with Yellow Pages Offers
Stuart Corner
Monday, 07 February 2011 19:23
Telstra's directories division, Sensis, has launched a group buying site to compete with the like fof Cudo and Spreets, the latter recently sold to Yahoo!7 for an undisclosed fee.
The product has been developed in-house by Sensis rather than being simply a front-end to an existing service. Simon Betschel, group manager Yellow Pages online and mobile, told ExchangeDaily: "Yellow Pages Offers went live in December 2010 and was developed, built and launched to market by our talented team."
He declined to provide any details of a timetable for a formal launch, saying: "Yellow Pages Offers will have a dedicated sales focus as we take the new product to market in 2011 for the first time, adding to Sensis' ever expanding suite of advertising options."
Betschel claimed: "Sensis' existing relationship with Australian businesses puts us in a unique position to negotiate significant and valuable offers for Australian consumers sourced from a wide variety of businesses across a range of categories'¦The strength of our brand, our existing relationship with Australian businesses and our access to Australian consumers all contribute to the strength of the Yellow Pages Offers product."
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