Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
New technology from Apple has been incorporated with Nike running shoes, which will allow athlete's to track their performance on iPod Nanos while they're training. The system, called Nike Plus, which retails for US$29, involves a chip with wireless transmitter inserted into the lining of a shoe and a receiver attached to the iPod.
The software part includes embedded software to track performance and a
voice over to communicate the details to the runner, with a new menu
item on the Nano called Nike+iPod, which is added via a software
download. Completing the system is a special section on iTunes called
Nike Sport Music Selection and an exercise management section on the
NikePlus website.
Nike plans to bring out a range of shoes to support Nike Plus from July
and the company expects to eventually incorporate the facility in most
of its range by sometime in the final quarter.
Since Apple has come up with all the technology, it's reasonable to
assume that it could easily be incorporated into other brands of
running shoes. iPod has 80% of the portable music player market and is
considered a cool item among the new generation of music listeners.
Nike is also a very strong brand but, unlike iPod, also has strong
competition. There has been no announcement concerning the exclusivity
of the arrangement. It would not be surprising to hear that other
sports shoe manufacturers are lining up to speak with Apple.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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