Home Industry Strategy Expanded focus as LG-Nortel becomes LG-Ericsson

The acquisition of Nortel's half of LG-Nortel by Ericsson could see the company in Australia expanding from small to medium enterprise telephony markets into large enterprise, carriers and possibly vying for NBN Co's PON contracts.

When the deal was announced in April, its primary aim appeared to be to give Ericsson an entry into the South Korean wireless infrastructure market. - Ericsson had exited the enterprise telephony market only two years earlier by selling its business to Aastra.

Aria Technologies is the exclusive Australian distributor of LG-Nortel's enterprise telephony products and managing director Rob Pierce told iTWire in April that he believed the rebranding would help the products in Australia.

This week marketing manager Chris Karagiannis told iTWire that the acquisition could see telephony and unified comms products targeted at larger organisations than at present, and a move by the company into the carrier networking market.

LG-Nortel, and its products, will be rebranded LG-Ericsson and Karagiannis said: "We think branding-wise it will be very good for us as our channel starts playing in the large enterprise space where the Ericsson brand is well respected."

He explained that the current LG-Nortel product range peaked at 1200 users but that Aria was able to address the market for up to 10,000 users with the ShoreTel product range, which it took on about 18 months ago.

CONTINUED

You can read more stories on telecommunications in our newsletter ExchangeDaily, click here to sign up for a free trial...



FREE CLOUD BACKUPS MANAGEMENT WEBINAR

Are your technicians spending too much time just managing your clients cloud backups?

Backups are an important part of any IT business but they should not consume more than their fair share of time and money.

Discover how to reduce the amount of time & money spent managing your Cloud Backups during this Free Webinar.

REGISTER FOR FREE WEBINAR!

FREE NETWORKING SERVICES CASE STUDY

As one of the world’s largest social networking services, Facebook handles a lot of user information, and requires input from an astounding range of stakeholders 24 hours a day, 7 days a week — from both inside and outside the business.

Discover how Facebook was helped to connect remote employees, vendors, consultants, and partners to applications and web services quickly and reliably - without risking sensitive data.

GET CASE STUDY!

GET THE IT BUDGET YOU WANT

Explore your Network Treasure Trove to get the IT Budget you want

With Australian businesses projected to spend over $78.7 Billion why does it feel like you can never get the budget you need?.

In most cases your budget will get approved because the proposals are not only technically correct, but also provide good, credible evidence on how the spend aligns with key business objectives.

Did you know that your Network Monitoring tool can help you build a comprehensive business case without an MBA?

HERE ARE 8 TIPS TO GET THE IT BUDGET YOU WANT.

CLICK HERE!

Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

Connect

 

 

 

 

Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities