Expanded focus as LG-Nortel becomes LG-Ericsson

Stuart Corner
Monday, 05 July 2010 14:23

IT Industry - Strategy

The acquisition of Nortel's half of LG-Nortel by Ericsson could see the company in Australia expanding from small to medium enterprise telephony markets into large enterprise, carriers and possibly vying for NBN Co's PON contracts.

When the deal was announced in April, its primary aim appeared to be to give Ericsson an entry into the South Korean wireless infrastructure market. - Ericsson had exited the enterprise telephony market only two years earlier by selling its business to Aastra.

Aria Technologies is the exclusive Australian distributor of LG-Nortel's enterprise telephony products and managing director Rob Pierce told iTWire in April that he believed the rebranding would help the products in Australia.

This week marketing manager Chris Karagiannis told iTWire that the acquisition could see telephony and unified comms products targeted at larger organisations than at present, and a move by the company into the carrier networking market.

LG-Nortel, and its products, will be rebranded LG-Ericsson and Karagiannis said: "We think branding-wise it will be very good for us as our channel starts playing in the large enterprise space where the Ericsson brand is well respected."

He explained that the current LG-Nortel product range peaked at 1200 users but that Aria was able to address the market for up to 10,000 users with the ShoreTel product range, which it took on about 18 months ago.

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