There have been recent reports of how a Twitter scam has affected some well known UK politicians, issuing embarrassing Tweets from their personal accounts. Whilst these headlines may seem amusing, Lloyd Borrett, the Marketing Manager at AVG (AU/NZ), says it is worth considering the potential impact of this type of scam on your business reputation.
Apple iTunes now the ultimate music retailer
By Stan Beer
Sunday, 23 April 2006 11:25
In the space of a couple of years, Apple has made its iTunes music portal the most powerful music retailer in the world. It is now in the position of being able to tell the likes of Universal, Warner, SonyBMG and EMI how much to charge for music so that it fits in with Apple’s retail strategy.
As their wholesale contracts come up for renewal, music companies have blustered, threatened, cajoled and said there was no way that they would each agree to charging one flat wholesale rate for the supply of music to Apple so that it could maintain its own flat rate of 99c per track. There were even threats, according to some reports, that companies might stop supplying music to iTunes.
However, in the end, they all realised that iTunes is now the biggest and best online music retailer in the business and online is the future of music. So in the end they all gave in. Or should we say caved in?
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