Pronto Software forays into China

Stan Beer
Wednesday, 19 April 2006 19:48

IT Industry - Strategy

ERP vendor Pronto Software has entered a new market with its recent customer acquisition of Hong Kong electronics manufacturer and distributor Quality Technology Distribution Limited (QTD).  The move is part of Pronto’s global strategy of increasing its Asian presence and widening its distribution in high growth Asian markets.
Albert Lau, Channel Manager at Pronto Software says “QTD (HK) is an exceptional and very cooperative customer. We will be implementing our flagship product PRONTO-Xi into their manufacturing plant in China shortly, a move that underpins our plan to gain first hand knowledge of the China market before appointing a local reseller. Unlike most other software companies, we strive to understand the challenges faced at the user level before appointing local distributors who provide market knowledge and are able to provide responsive support.”

QTD (HK), which has a trading office in Australia, manufacturing facilities in China and is headquartered in Hong Kong, has already implemented PRONTO-Xi in their Australian and Hong Kong offices. They have worked closely with Pronto Software to ensure that PRONTO-Xi meets Hong Kong compliance regulations and will also provide local expertise to assist Pronto Software in its endeavor to tap the Chinese market.

QTD (HK) Managing Director Sunny Zeng says “PRONTO-Xi is a cost effective, reliable solution which is a good fit for high growth industries. We can already see the benefits from increased visibility, integration and automation. I believe that it will be a close fit for our business and others like us in the Hong Kong and China marketplace. Pronto Software is closely assigned to our business culturally and provides us the responsive support that we need to support our expansion plans.

Pronto Software Managing Director, David Jackman, agrees. “We are very excited to be entering this new high growth market and are confident that our partnership with QTD (HK) will ease the transition into this marketplace.”