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Cisco ramps up consumer focus - buys Flip videophone designer
Stuart Corner
Wednesday, 19 May 2010 10:41
Cisco is to acquire privately held Moto Development Group - the design consulting firm that that was responsible for designing the Flip videophone - to rapidly enhance its consumer product development roadmap.
Cisco announced its intent to acquire the developer of the Flip phone, Pure Digital Technologies, in March 2009, saying the move would take its consumer business "to a new level". Since then it has introduced a new brand name, Valet for consumer networking products.
"Consumers have embraced our Flip Video, Valet and Linksys product lines because they deliver on the promise of making video and home networking simple, affordable and fun," said Jonathan Kaplan, senior vice president and general manager of Cisco Consumer Products.
"Moto's design and engineering teams have deep consumer expertise that will accelerate our ability to continue to deliver great products and expand Cisco's consumer business."
Moto has a team of about 35 consultants. They will become part of the Cisco Consumer Products team led by Kaplan. Terms of the transaction were not disclosed.
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