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Americans hungry for IPTV

IT Industry - Strategy

A survey of US adults has revealed a remarkable IPTV awareness level, suggesting that the technology could gain a rapid uptake in the market.

The conductors of the survey, Harris Interactive, say it shows that "Despite limited availability in the United States, more than half (56 percent) of all US adults say they have heard of IPTV and substantial numbers indicate interest in adopting it for use on their TVs and home PCs.

"The survey results suggest that the development of IPTV could pose a formidable threat to cable and satellite services. Among those saying they will sign up for IPTV or that they would wait and see how others like it, almost one if five (17 percent) say they would cancel their existing cable or satellite TV service and go with IPTV, while two-thirds (66 percent) say they would keep their existing cable or satellite TV service and give IPTV a trial run...If and when IPTV becomes a mainstream reality, it could be the best of times for consumers and IPTV providers and challenging times for the networks, as well as cable and satellite providers."

More details of the survey and its findings are available here.

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