Telstra hits back at AFR "hatchet job" on Sol Trujillo

Stuart Corner
Wednesday, 08 February 2006 21:10

IT Industry - Strategy

Telstra has used its own new telecommunications forum website (http://www.nowwearetalking.com.au) to hit back at the critical appraisal of CEO Sol Trujillo's recent career, published in the Financial Review Magazine.

The riposte, the latest blog from Telstra blogger and PR executive Rod Bruem, suggested that the author, Pamela Williams, had been highly selective in her choice or material about Trujillo and in particular had ignored his considerable achievements at US  West  and Orange, which it described in some detail.

Bruem told ITWire that Telstra had used its own website rather than writing to the AFR expressing its concerns about  the AFR article because "we're forever sending off letters to the AFR to correct stories [and] we have no control over how they edit our responses."

Noweearetalking is however a two-edged sword: it enables Telstra to express its views unedited, but is also an open forum for others to comment on them, and Bruem's blog drew quite a few.

When ITwire checked there were 21 comments fairly evenly divided between those supporting his view and those siding with Williams, including a number from Telstra employees unhappy with the new CEO and his regime.

Bruem's blog and the comments on it can be read here.

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