Home Industry Strategy Hostech's erstwhile takeover target to sell Samsung IP PBX through Telstra
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Plant Communications - which trades as Samsung Communications and which is the exclusive Australian distributor of Samsung's business telephone systems in Australia - has announced an agreement with Telstra for the joint marketing of Samsung's OfficeServ 7000 series of enterprise IP telephony products via the Telstra Business Systems (TBS) programme.

The announcement comes just a day after Hostech announced the scrapping of its plan to buy Plant/Samsung, citing its concerns that "the condition precedent regarding the renewal of appropriate licenses from Samsung is unlikely to be met and in addition other key contracts may not be appropriately assigned to Hostech."

Despite the timing of the two announcements, Hostech would have been well aware of the partnership between Plant/Samsung and Telstra. It announced it plan to buy Plant/Samsung on 28 October describing it as a core plank in Hostech's objective to achieve annual revenue exceeding $60m and EBITDA approaching $10m within the next two years.

Plant/Samsung claims that it and Telstra "officially launched their partnership to their respective channels at a series of events in Melbourne and Sydney in October." Hostech subsidiary Sholl Communications is a Samsung dealer.

The Samsung OfficeServ range spans from the 32 extension 7100 to the 480 extension 7400. The TBS scheme embraces a range of products from different vendors. Aria Technologies, which supplies both LG-Nortel and ShoreTel products under the scheme, claims that the LG-Nortel product accounts for about 50 percent of TBS sales in the 0-100 extension market, followed by NEC at 11 percent, Alcatel-Lucent with 10 percent and Panasonic at two percent. Earlier this year Aria reached agreement with Telstra to offer ShoreTel product through TBS. Aria's general manager, Rob Pierce said at the time that he expected the ShoreTel product to be strongest in the 100 extension and above market.

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

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