The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
The new centre also plans to collaborate with Australian applications developers to create new services for IPTV and mobile TV. Ericsson says this collaboration could create new business opportunities and generate exports.
In the IPTV future as envisaged by Ericsson," IPTV will provide consumers with remarkable levels of personalisation, control, and interactivity, and offer lucrative new revenue streams for operators and ISPs...[and] new TV technologies will ... enable a range of non-entertainment services to be delivered to the TV screen, such as education, training, health, and government services."
In one example, displayed at the TV Centre launch, Ericsson demonstrated an application that brings together broadband, smart grids, IMS (IP Multimedia Subsystem) and IPTV to give electricity consumers information about their consumption levels and enable them to make consumption choices accordingly.
Some of Ericsson's competence in the IPTV space comes from its acquisition of Tandberg Television - a leading player in video head-end, encoding and compression technology in 2007.
Ericsson CEO, Carl-Henric Svanberg, said at the time: "IPTV for cable and telecom operators is the biggest networked multimedia opportunity going forward...Tandberg's leading TV technology and customer base and our global presence and strong position in IP networks and IMS, will create a leading player in networked media solutions for telecom, cable and satellite operators as well as media companies."
During 2008 Ericsson ran a global roadshow to promote its IPTV competence , under the banner of Ericsson as 'Televisionary' touting its vision and its ability to deliver personalised, interactive communication services across all three screens: TV, PC and mobile.
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