No. 1 Story

Telstra adds one million mobile services, but Sensis plummets

Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.

read more

Microsoft to Family Guy: never mind

IT Industry - Strategy

After getting a look at the kind of jokes that would be in the Family Guy/Windows 7 special, Microsoft has decided to back out of its sole sponsorship deal. Fox still plans to air the show and is looking for a replacement sponsor.

Just two weeks ago, Microsoft and Fox announced "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," which was set to air November 8 without commercial interruption.

Microsoft was to sponsor the show, and Windows 7-related content would be worked into the program in lieu of ads.

But according to Variety , Microsoft executives had second thoughts after attending the show's taping on October 16.

The Windows 7 content was there, but so were jokes about "dead people, the Holocaust, feminine hygiene, and incest," says the Hollywood news source.

The inclusion of such inappropriate material comes as no surprise to anyone familiar with Family Guy creator Seth MacFarlane's work.

Microsoft apparently felt that such jokes would not reflect well on the company's brand and, after attempting some negotiations over content, finally decided to spend its money elsewhere.

The show is still on the schedule for November 8.

Loading comments ...

- sponsored feature -

The Death of Traditional BI: What’s Next?

How to Make Business Discovery Work for Your Business IP PABX BUYING GUIDE

Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more