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Datafast to become EFTel

IT Industry - Strategy

ASX-listed Datafast Telecommunications - one of the top 10 ISPs under its EFTel brand - is to change its name EFTel and will trade on the ASX under the symbol EFTA from 14 December.

The move will bring together EFTel, a provider of residential and corporate Internet services, Flatworld, which provides telephony services and DFT Wholesale Internet which provides infrastructure solutions and supporting services to ISPs and the Internet Industry generally. They will in future all trade as EFTel.

Datafast started life in 1999 as a trunked radio operator in Victoria and acquired VivaNet, a wholesale-only ISP and Flatworld, a VoIP business in 2001. EFTel was formed in 2000 through the merger of several West Australian ISPs and continued to acquire smaller ISPs until Datafast and EFTel merged in 2003 to create an ISP with 50,000 accounts. The combined group continued acquisitions: KeyPoint, Planet Netcom, OzzieNet and Affinity Group in 2004 and ViaNetAIP and MyAccess in 2005.

The name change will solve a small problem for Datafast Telecommunications (web address www.datafast.net.au). The web address www.datafast.com.au belongs to a Queensland IT company, Data Fast Systems Pty Ltd.